Search Engine Optimization
SEO is a science of dedication and research. Here are some basic tips to help you improve the individual ranking of each post or page on your site.
Remember “pages rank - not websites!” Dedicate your efforts to core pages of your website, to optimize using keywords within your content. This will help them rank higher for your chosen keyword. Do some research to help you choose a keyword to use for your page.
SEO For Images
Yes, images can make a huge impact on SEO. This also helps improve the experience for users with disabilities.
- Image file size should be small (optimized to load fast!)
- Use your ‘keyword’ within the image file name separated by a dash.
- Find your image on the page > edit > Fill out the ‘Alt’ text box (alternative text) with a helpful description of your image (imagine if you could not see the image) & include your keyword.
Yoast SEO Plugin
This is a very popular SEO tool to help you optimize your post & google list view for seo. An editing area will appears in a box below each post. Here are detailed instructions on using this area.
1. Enter a Focus Keyword
Ex: Chocolate Chip Cookies
2. Add an SEO Title
This is the primary title that appears on google. A good pattern to follow is: Enticing Tagline or Title | Focus Keyword | Your Brand Ex: Cookies The Rock | Chocolate Chip Cookies | Your Brand Name
3. Add Meta Description
This must be > 156 characters. It should contain your keyword, brand exciting description and any other related keywords.
4. Test Your SEO Settings
Up near your post publishing buttons, click ‘SEO: Check’ to get a rating on your post. Back down on the plugin box click the tab ‘Page Analysis’ to get tips and insight on how to improve your post.
Google analytics is the most popular service for tracking users and behaviour online. If it is installed on your website (very likely) you must visit http://www.google.com/analytics and login with the associated gmail account, to access the analytics data.